Cody Lee Roberts

Role: Lead Product Designer · Company: Inspira Financial · Timeline: 2024–2025 A research-led redesign of Inspira Financial's account claim flow — the first touchpoint for 500K+ users. The brief: reduce support escalations, reduce drop-off, and build trust at the most friction-filled moment in the product. Impact 500K+ users affected by the redesigned flow 20+ moderated usability sessions across two research rounds All high-severity issues resolved before re-launch · Res

Role: Lead Product Designer · Company: Inspira Financial · Timeline: 2023–Present I owned this end-to-end — from the first user interview to post-launch iteration. ARO clients were leaving retirement savings idle in cash. Smart Target was the design that moved them. Impact $54M in client investments driven within 9 months of launch $95M in additional rollovers projected for 2026 through continued enhancements 500K+ users on the Inspira Financial platform · 20+ qualitativ

Role: Lead Product Designer · Company: Secure Code Warrior · Timeline: 2022–2023 Devlympics is Secure Code Warrior's annual global coding competition for 50K+ developers. I owned the full UX lifecycle: landing page, registration, competition interface, and results. Impact 50,000+ developers on the SCW platform · Global reach across North America and APAC WCAG 2.1 AA compliance maintained · Design system components contributed for platform-wide reuse Secure Code Warrior —

Type: Self-Directed Design Project · Year: 2021 · Platform: iOS Mobile Subscription spending had become invisible. I designed a mobile app to surface it — and help users act on what they found. This project shaped how I think about data-heavy fintech products. The problem: subscriptions are designed to be forgotten Subscription businesses optimize for frictionless sign-up and frictionless continuation. Cancellation is intentionally buried. The result: users are paying fo

Type: 5-Day Design Sprint · Year: 2021 · Platform: iOS Mobile Sprint question: How might we help home decor shoppers make confident purchasing decisions without visiting a physical store? Five days. One validated prototype. One clear answer about what actually works. Why this case study matters for how I work Design sprints test something most portfolios don't show: how a designer works under constraint, ambiguity, and a hard deadline. This sprint ran the full GV methodo

Type: Self-Directed Project · Year: 2021 · Platform: iOS Mobile · Role: End-to-End UX & Visual Designer Art discovery is fragmented, intimidating, and disconnected from purchase. I designed a mobile experience to fix that — led entirely by IA and user research before a single pixel was placed. The core IA question this project had to answer How do you organize a multi-dimensional content space — artworks, artists, movements, mediums, price ranges, gallery events — into