Cody Lee Roberts

Lead Product Designer & UX Engineer · Design Systems

hellocodyux@gmail.com
(503) 388-2740
Joshua Tree, CA · Remote
codyleeroberts.com

Summary

Fifteen years in financial services — ten of them in bank fraud and risk, six designing the products. That's an unusual path to product design, and it's why my work looks the way it does: I spent a decade downstream of bad interfaces before I ever built one. Now I cover the full span — research through design systems through production code — with four design systems built and $100M in client investments driven by a single product.

Experience

Lead Product Designer Inspira Financial · Sep 2025 — Present · Remote
  • Also served as Interim Digital Design Manager (Sep 2025 – Jan 2026) — led the product design team for two quarters, hired and onboarded several designers, and brought content design in-house. Returned to an IC track by choice.
  • Design Uplift — leading the migration of the Figma design system into Storybook with AI-assisted generation, governance layer built first, zero dedicated front-end allocation. Moving into a Design Systems Manager remit.
  • Integrated AI-first design workflows (Claude, Cursor, Copilot) across the design practice — accelerating iteration, automating component generation, reducing design-to-engineering handoff friction.
  • Mentor a team of designers; lead cross-functional initiatives across onboarding, rollovers, and investment flows.
Senior Product Designer Inspira Financial · Sep 2023 — Sep 2025 · Remote
  • Smart Target — ARO investment onboarding, owned end-to-end from first interview through v2. $100M in total client investments; $95M in additional rollovers projected for 2026.
  • Client Education & Retention — designed and led a 1,500-participant study across two scenarios. Findings killed the planned withdrawal-warning intervention and redirected retention strategy toward early touchpoints.
  • Account Claim — research-led redesign of the first-touch experience for 500K+ users. The two-round diagnostic-then-validation model became the org's standard research approach.
  • Owned end-to-end UX across Retirement & Wealth platforms serving 500K+ users. Established UX standards and design system governance.
Lead Product Designer Secure Code Warrior · Oct 2022 — Sep 2023 · Remote
  • Devlympics — owned the full UX lifecycle for a global secure-coding competition reaching 50,000+ developers across North America and APAC.
  • Managed and scaled the Figma design system; oversaw WCAG 2.1 AA compliance and component governance across the product suite.
  • Led discovery, research, and usability testing with global stakeholders; mentored designers on research practice and contribution models.
Senior UI/UX Designer Corpay (a Fleetcor company) · Jun 2021 — Nov 2022 · Remote
  • Created and managed the company's design system, standardizing components across payments and expense management and reducing inconsistency across product teams.
  • Led rebrand design after the AP automation startup was acquired by Fleetcor; owned adaptation of the new brand across the primary customer-facing UI.
  • Promoted to Senior for scaling the design system and delivering research-driven decisions with measurable impact. Nominated for the TOPs award, the company's highest honor.

Before Design — A Decade in Banking

Fraud, risk, and the operational reality of financial products. This is where I learned what happens after a design ships.

Senior Risk Analyst City National Bank · Jul 2019 — May 2021
  • Fraud audit, reporting, and resolution across debit and credit card portfolios — Zelle payment fraud, malware alerts, account inquiries.
  • Senior remit for new-hire training, development, and audit reporting.
Fraud Analyst 4 · Internet Banking Specialist U.S. Bank · Jan 2016 — Jul 2019
  • Monitored banking applications for fraud across wire transfers, Zelle, and online banking behavior. Detected abnormal patterns, contacted customers, mitigated loss.
  • As Internet Banking Specialist: analyzed usage data and developed project and release recommendations for new and revised systems — product work, before I had the title for it.
  • U.S. Bank Pinnacle Banker Award — top 5% in performance across the organization.
Team Lead, Credit Card Services Wells Fargo · Mar 2011 — Jan 2016
  • Coached and developed phone bankers; built and ran training programs.
  • Used data analytics to shape new processes, policies, and system updates — five years watching, at volume, how people actually behave with their own money.

Education & Certifications

Capabilities

ResearchModerated usability, unmoderated studies at scale (1,500+), survey design, synthesis, research-led product direction
DesignProduct design, interaction design, end-to-end ownership, information architecture, accessibility (WCAG 2.1 AA)
SystemsDesign system governance, token architecture, component libraries, Figma Code Connect, Storybook, semantic versioning
AI-assisted buildClaude Code, Cursor, Copilot, Figma MCP & Dev Mode. React, Tailwind, Astro. Design-to-code handoff.

More

Selected work · Figma-to-code playbook · LinkedIn